Traditional selling is still around and it is still effective. Like most NBA teams, the Sacramento Kings continue to use direct marketing and selling tactics to pursue new clients and retain business. Even though traditional business operations has led the Kings to be the number one NBA team in new ticket sales during the 2013-14 seasons, the Kings are still pursuing new options with technology.
In addition to the use of Google Glass and drones this season, the Sacramento Kings are continuing to innovate and optimize their impact in the market. The Sacramento Kings will be introducing the Oculus Rift virtual reality headset to help sell the future arena that will house the team in downtown Sacramento.
This summer, the Kings will be the first sports team to introduce the Oculus Rift which will provide portable arena sales center for potential season-ticket, premium-seat and corporate sponsorship customers. The technology delivers a customized 3-D virtual sales experience through a headset, allowing viewers to see a high-resolution, animated view of the team’s planned arena along with views of sponsorship inventory, suites, club seats, hospitality spaces and seats. It’s not your average gaming headset. Here is a video from the developer on how his Oculus Rift provides a unique experience:
“It is brand new, and we can take it on the road and to someone’s office and bring the new arena to our fans,” said Kings President Chris Granger. “Instead of an old-school PowerPoint document, you create an immersive experience. It also allows partners to weigh in to create something with a great sense of understanding”. Granger also said, “We are in the process of creating animation for everything from what a suite looks like to what it feels like to be walking down the arena concourse”. While the arena is under construction, the Sacramento Kings will be able to showcase the vantage points from various locations so that fans can experience what it is like to be in the new arena before it is even built!
“We think about this as having two sales centers,” Granger said. “We will have a physical sales center with the exact duplications of suites, club seats, and hospitality spaces. Then we will have a virtual sales center powered by the Oculus Rift technology to take on the road. It is a 21st century approach”. Incorporating this technology is just one prime example of how emerging media will change the landscape of how businesses connect with customers.