Emerging Media Makes Waves in Sales Tactics

Traditional selling is still around and it is still effective.  Like most NBA teams, the Sacramento Kings continue to use direct marketing and selling tactics to pursue new clients and retain business.  Even though traditional business operations has led the Kings to be the number one NBA team in new ticket sales during the 2013-14 seasons, the Kings are still pursuing new options with technology.

In addition to the use of Google Glass and drones this season, the Sacramento Kings are continuing to innovate and optimize their impact in the market.  The Sacramento Kings will be introducing the Oculus Rift virtual reality headset to help sell the future arena that will house the team in downtown Sacramento.

This summer, the Kings will be the first sports team to introduce the Oculus Rift which will provide portable arena sales center for potential season-ticket, premium-seat and corporate sponsorship customers. The technology delivers a customized 3-D virtual sales experience through a headset, allowing viewers to see a high-resolution, animated view of the team’s planned arena along with views of sponsorship inventory, suites, club seats, hospitality spaces and seats.  It’s not your average gaming headset.  Here is a video from the developer on how his Oculus Rift provides a unique experience:

 

 

“It is brand new, and we can take it on the road and to someone’s office and bring the new arena to our fans,” said Kings President Chris Granger. “Instead of an old-school PowerPoint document, you create an immersive experience. It also allows partners to weigh in to create something with a great sense of understanding”.  Granger also said, “We are in the process of creating animation for everything from what a suite looks like to what it feels like to be walking down the arena concourse”.  While the arena is under construction, the Sacramento Kings will be able to showcase the vantage points from various locations so that fans can experience what it is like to be in the new arena before it is even built!

“We think about this as having two sales centers,” Granger said. “We will have a physical sales center with the exact duplications of suites, club seats, and hospitality spaces. Then we will have a virtual sales center powered by the Oculus Rift technology to take on the road. It is a 21st century approach”.  Incorporating this technology is just one prime example of how emerging media will change the landscape of how businesses connect with customers.

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How To Get The Most Out of Your Pins

With Millennials being one of the most lucrative generations, as well as one of the most difficult to engage, use of images through social media sites is crucial for brands.  Since Millennials are often being bombarded by marketing tactics, they don’t respond to traditional marketing tactics. The images that flood Pinterest are attractive to viewers and can grab the attention of Millennials.  The images don’t involve reading or extra steps, they just involve click thrus to a site where the product can be showcased.  But how do marketers ensure that consumers view their photos?  When looking at an endless wall of pictures, consumers could easily overlook a photo if it isn’t what they were looking for.

Through search engine optimization (SEO), brands that pin to Pinterest can increase the likelihood that their image will be seen.  When consumers search through Pinterest they are normally looking for a specific product or idea.  By using strategically selected descriptions, showcasing brand features, and editing images property, searches can be made easier for consumers and brands that want to be seen cam be more easily found.  Here are some additional tips in getting the most out of your pins:

Why Millennials? Here’s Your Answer.

What’s all the talk about millennials? It seems like every brand is trying to target this lucrative brand. But the real question is why? Other generations have spending power.  Other generations have a large population. Other generations are online. So what is it that makes millennials so attractive to brand?

According to Nielsen, there are many defining characteristics that make millennials the most lucrative for a brand. Born between 1977 and 1995, millennials make between $25K and $48K annually. Even with the large population and high spending power even at a young age, one of the implicit characteristics of millennials that separate them from other generation is their collectivism.  These millennials are coming of age in the most dire economic climate since the Great Depression—making their families, communities and social networks even more valuable as they band together. Their influence on friends spans farther than households and offices, but online through Facebook, Twitter, Blogs, and even through the next trending emerging media.

Millennials have a reach that spans the globe, without boundaries. This generation has a powerful voice that can be heard, read, and seen through tweets and videos throughout the world. This generation is by far the most culturally diverse and with the integration if the Internet causing the separation between continents to virtually dissipate. Communication, which is a challenge with people who speak different languages, is not a problem for millennials. You can see the representation of millennials and their ability to communicate to the masses:


With the increasing bilingual segment of this population, millennials are able to communicate to more people in the US, in other countries, and around the globe.  They speak many languages.  However, the most influential language they speak can be understood amongst them all: social media. The Internet poses a new way for millennials to be the most coveted generation–communication to the masses. Social media connects this generation through hardships, economic changes, and viral trends and allows them to directly influence the success or demise of a brand.  Millennials can voice their opinion and communicate with each other in a language that everyone in their generation can understand: social media.

#Olympics #AreASocialMediaMachine

The Olympics are being covered more than ever before, just because of social media and the availability of technology.  With the Olympics happening 12 hours before the West Coast of the United States starts their day, Americans are behind.  Even the broadcast is delayed until primetime!  In order to stay up to date, consumers turn to social media to receive live updates about their favorite athletes and medal counts.  However, there are other reasons why people are looking at social media.  Some of the funniest and exciting moments can be seen through pictures, videos, and even memes.

Here are some of the best pictures trending on Twitter today:

twitter olympics

So far, this is the best meme, Vine, and expression from the Olympic games:

twitter olympics wagner

Even though these are just pictures or 140 characters about the mediocre hotel conditions, social media has changed the way consumers engage with the Olympics.   Through social media fans can stay up to day and become personally involved with each of the athlete’s Olympic experience.  Consumers can learn the athlete’s stories and see their triumphs.  This is what the Olympics is all about.  Very few people live to watch moguls on a daily basis, but with a touching story of a Canadian skier that can be found through video posts, online testimonials, and pictures, consumers find a connection and can’t miss the coverage of this new friend they are rooting for.   More and more users are taking to this trend of following the athletes through the Olympics and literally following them on Twitter.   Athletes klout scores have grown tremendously from the Olympic coverage, which can be seen by Johnny Quinn’s Twitter followers:

twitter sochi

Social media presence has completely changed how consumers view the Olympics.   The Olympics through social media is more engaging than through just five hours of primetime TV coverage.  Marketers are taking advantage of the personalization to target consumers.   Brands can connect with consumers through athlete’s stories, centering their commercials around the athlete’s journey to the Olympics of the brand’s involvement in their training.  Branding with athletes is even more lucrative for a brand because of the integration of social media into the overall coverage of the Olympics, even though it is half a world away.

Athletes Connect Fans to the Game with the Help of Google Glass

Sports is a passion for many, an obsession for most, and an occupation for few.  In order to bridge the gap between fans and athletes, Google Glass has been introduced to the mix of professional sports broadcasts.   First, to understand how this device will change the way that fans view the game, you must first see why this invention truly embodies the term emerging media:

Normally consumers can wear these glasses and find an entirely new perspective.  But when athletes where these  glasses, a fan receives an authentic perspective on exactly what that athlete focuses on before, during, and after a play.  The Sacramento Kings, a team for which I am employed, was the first team to use Google Glass to broadcast perspectives of the game.  Here are some highlights from the videos recorded from the perspective of our players:

Fans come to games to be a part of something.  Google Glass will make this notion true, allowing fans to get into the game the way only a player can.  Instead of watching a flat screen of a broadcast from the cameraman’s view, imagine watching it via streaming video and picking your vantage point from traditional wide angle shots to feed delivered via camera glasses worn by different players.  Google Glass will change the way that fans are engaged and their psychological connection to the team. 

google glass   Not really my style, but still extremely innovative

The Super Bowl: A Viral Vision for Marketers

As technology plays a bigger role in consumers everyday lives, the Super Bowl is going to top the charts again for viewership and engagement through social media.  Not only are advertisers spending more than $3 million for a 30 second spot, but also the stakes are higher that these commercials reach consumers with a call to action.  With an audience that top the 100 million viewer mark, advertisers can’t afford to miss out on the opportunity to engage consumers through the commercial and social media.

According to a survey by CrowdTap, over 61% of viewers plan on sharing ads that they like on social media.  In order to take advantage of an audience that is eager to share ads, advertisers have a daunting task.  Appealing to over 100 million viewers with just one commercial is not easy.   Nearly every demographic and psychographic is represented by Super Bowl viewers, so it will be interesting to see what commercials appeal to the masses and go viral after this year’s Super Bowl.   From the data compiled from the CrowdTap survey, Facebook will be the most popular medium of social media share–accounting for over half of consumer’s shares.

Creating with Color

Details are very important in emerging media.  One detail that grips a consumer right when they view a company website is color.   Color is something that can enhance a consumer’s experience and is necessary upon entry of any site, whether it is a website, mobile site, or a social media page.  In fact, psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a project or service.  Color psychologically ties consumers to a product and can even tell them about the brand in general and the overall feelings that it represents:

Brands can design their websites with color in mind and even choose color based on the demographics and psychographics of the clientele. Having the foresight to determine what the target market should think, feel, and experience in conjunction with the product that is being peddled is a necessary attribute for emerging media specialists to develop. For instance, people perceive different targets based on age, disposition, and even gender:

Color is just as important as the content and feel of a website. Media specialists who fail to incorporate this understanding may miss out on appealing to their target market.

 

The Evolution of Reddit, and Other Sentiments

I stumbled across this chart that depicts the changes that have happened to many cyber fanatics beloved site, Reddit:

As you can see, what was once a place where people could gather to learn useful information, now has turned to, well, mush.  Just as the internet has been tainted by viruses and useless information, Reddit too has suffered from unavoidable…Clutter.  Yes, the same clutter that plagues these guys:

li-620-hoarders-cp-9320510

Clutter is all over the internet, not just on Reddit. When you are researching a paper and find my blog instead of an accredited university source, you have found clutter.  When you are searching for an answer to a question but are accosted by an advertisement, you have found clutter.  Being able to break through the clutter and find what you really want is now a necessary survival adaptation (I wonder when the next Discover Channel show will come out about this survival skill).   Just as in order to reach consumers a marketer must also be able to adapt in an internet of clutter.  Through a sea of chaos, a marketer must sift through all of the stimulating waste and appeal to consumers.  Not an easy task. Especially when you look at what has happened to our dear friend Reddit.

What is Emerging Media, You Ask?

Well emerging media has a very simple definition.  Emerging media is just any media that is becoming newly established.  And social media is just the medium by which we are social.  What makes social media emerging media is the fact that it is developing and is continuing to change along with human demand.  Since humans have been communicating for centuries and have developed many different ways of doing so, it is of no surprise to me that we have integrated the emergence of technology in our everyday communication behaviors.  In fact, below shows just how assimilated humans are with emerging media:

This adaptation has happened because emerging media facilities communication with others and other’s communication to us.  According to Forbes, the four main reasons that emerging media has become prominent is because of impermanence, real-time, combining tech and real-world, and bio-data.

Emerging media is attractive to humans because we have become privy to the notion of Impermanence.  Emerging media is not permanent and adapts to our needs and wants.  It provides real-time updates, which is why traditional media is dying.  Why buy a newspaper with dated information when you can get quick and east 140 character updates with everything you need to know?  By combining tech and the real-world, emerging media makes it easier to do what we need to do.  All of the information we need is at our fingertips and even at the glance of an eye (Google Glass).  On the spot, we can find directions, prices, learn, and get the content we want on anything.  Then finally, bio data, meaning the attributes of individuals are on display through emerging media for anyone—marketers, friends, and strangers alike.

With the transformation of communication becoming more adaptive through technology, I would like to explore emerging media’s influence and domination on the evolution of human interaction.

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