As technology plays a bigger role in consumers everyday lives, the Super Bowl is going to top the charts again for viewership and engagement through social media. Not only are advertisers spending more than $3 million for a 30 second spot, but also the stakes are higher that these commercials reach consumers with a call to action. With an audience that top the 100 million viewer mark, advertisers can’t afford to miss out on the opportunity to engage consumers through the commercial and social media.
According to a survey by CrowdTap, over 61% of viewers plan on sharing ads that they like on social media. In order to take advantage of an audience that is eager to share ads, advertisers have a daunting task. Appealing to over 100 million viewers with just one commercial is not easy. Nearly every demographic and psychographic is represented by Super Bowl viewers, so it will be interesting to see what commercials appeal to the masses and go viral after this year’s Super Bowl. From the data compiled from the CrowdTap survey, Facebook will be the most popular medium of social media share–accounting for over half of consumer’s shares.
Emerging Media & the Market 
I LOVE talking about the advertisements from the super bowl. Before social media I remember it being workplace fodder for at least the Monday and Tuesday following. It’s both a news topic and conversation piece that’s fun and easy to be part of. Social media definitely allows the conversation to become larger and provide perspectives that we wouldn’t be exposed to otherwise.
Great post, and great infographic! I am definitely among the 41 percent who will be on social media throughout the Super Bowl. I’m going to a SB party but already warned my friends that I will be just as engaged online as I am with them.
And I’ve already watched the Super Bowl ads — the puppy Budweiser one is the clear favorite. But still, I can’t wait for the “day of” conversation on social.